KAMMER

BUILDING INTENTIONAL, EFFECTIVE BRANDS

My name is Kammie Kasten - ad agency survivor, recovering marketing executive, and second life entrepreneur. After decades working on brand and communications, I noticed a frustrating trend — all data, no soul. Leaders are foregoing foundational business strategy; focused exclusively on data-informed tactical decisions; and building increasingly homogeneous, interchangeable brands. Or worse, no identity at all.

Don’t get me wrong, I’m a lover of metrics and analytics. Data provides valuable insights; but data can’t inform your ethos. Without the who and why of the business, leaders are struggling to motivate conversion, recruit the right players, and align their teams. Dynamic change begins when we use the available resources to understand more than the market and margins; but the identity, values, value, audience and their motivations to engage, inspire, and build loyalty across all audiences.

At Kammer, I partner with businesses to build and rethink effective, sustainable brands and take them to market. Let me work on your business, while you work in it.

BRAND STRATEGY

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MARKETING + SALES INTEGRATION

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AUDIENCE STRATEGY

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BUSINESS DEVELOPMENT

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REVENUE GENERATION

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CONTENT PLANNING

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CAMPAIGN DEVELOPMENT

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AGENCY MANAGEMENT

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BRAND STRATEGY 〰️ MARKETING + SALES INTEGRATION 〰️ AUDIENCE STRATEGY 〰️ BUSINESS DEVELOPMENT 〰️ REVENUE GENERATION 〰️ CONTENT PLANNING 〰️ CAMPAIGN DEVELOPMENT 〰️ AGENCY MANAGEMENT 〰️

SERVICES

  • A great product sells itself? No, but a the right message will. In the Brand Audit I dig into your brand identity, market, competition, and audience. Delivering an analysis that details the existing landscape, audience psychographics, and brand positioning to establish a firm foundation for your go-to-market strategy.

  • You know where to go but you aren’t sure how to get there… A Strategic Roadmap provides the tools to connect the dots. From value propositions and messaging to channels and tactics—to ensure your marketing efforts are intentional, measurable, and effective.

    While no business or product should launch without one, don’t think that the shoe doesn’t fit just because you’ve been around the block. If your growth has stagnated or your team has lost the plot, a roadmap can get your business and staff back on the right route.

  • Senior leadership is essential and expensive, leading many small business owners and start-ups founders to take several seats in the boardroom. As a Fractional Brand Consultant and Marketing Executive, I am a partner in your business. This relationship can take many forms, but together we can work out what makes sense for your business.